“Sell more than ever, get people to your stand, generate big crowds!”
You’ve paid for the stand or booth. You’ve printed your literature, allocated your best people, chosen the hotel. Now you just need to get people to come to your stand, not the ones either side. I can do that for you. I generate big crowds. The organisers will be asking you to dial it back a bit and not cause so much congestion. Try me once, you’ll use me twice or ten times.